Yahoo! JAPAN Ads

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First setting of conversion tracking for website

Conversion tracking is an analytic feature that tracks whether or not an internet user who clicks the customer’s ad completes an action (conversion) resulting in, for example, a product purchase on the customer’s website, site registration, content subscription, registration for magazine etc., and calculates the number and rate of conversions and the conversion value.

To track conversions on a website, a conversion tracking tag must be installed on the transaction completion page on the customer website. Once a tag is installed, conversions occur when the visitor reaches the transaction completion page.
Cookie information from the visitor’s browser is checked to see if the visitor clicked on an ad posted by the customer, and any log within the tracking period (from 7 to 90 days) will be counted as a valid conversion.
Tracking data such as the number of conversions can be verified in the Campaign Management Tool.
Refer to “Check Conversion Data” for more details.
Learn more about details of the tag required for conversion tracking on "Tags for Conversion Tracking".

Setting of the Conversion tracking tag

The procedure for acquiring the conversion tracking tag and setting it on the transaction completion page (Order completion page, Registration completion page) is as follows.
The conversion tracking tag can be issued up to 1,000 per account.

* Refer to “Connect video view data to tracking tool” to learn about conversion tracking of ads that play a video.

Steps
  1. Click the "Display Ads" tab on the Campaign Management Tool.
  2. Click the tool icon in the upper right corner.
  3. Click “Conversion tracking” in the “Common library” column on the displayed menu.
  4. Click “Create New Conversion Tracking” on the “Conversion Tracking” screen.
  5. Enter the following items.

    Conversion name (required):
    Enter the name to identify Conversion tracking in 100 characters or less, full-width or half-width characters permitted. Enter the name based on the purpose of tracking or setting conditions of the tag to be easily identified.
    Note
    The same conversion name can not be used in an account.
    ・Conversion type (required):
    Select "Web" when tracking conversions on web. Select "App" when tracking app installation (conversions). This is available on Display Ads (Auction) only.

    From this point on, describing about the entry items when selecting "Web".
    For the steps and details when selecting "App", refer to "First setting for tracking app install (conversion)". This is available on Display Ads (Auction) only.

    ・Tracking purpose:
    Select the purpose of conversions tracking from the following alternatives.
    -None: This is the default setting when displaying the new setting view. You can set it as it is, but we recommend that selecting one of the following purposes.
    -Purchase / Sales: Track actions that triggered the purchase. For example, ordering your products and services
    -Sign-up: Track signing up for memberships, mail magazines, etc.
    -Sales promotion: Track document requests, inquiries about your products and services, etc.
    -Browsing main pages: Track a number of views of the specific web page.
    -Other: None of these purposes match.

    ・Conversion window (required):
    Enter the conversion tracking period (number of days starting the ad click to the conversion) from 7 to 90 days, with half-width numerals. Refer the following examples and set the best period for your product and service to be promoted.
    Example 1) For advertising a new ice candy. Set to 10 days, assuming a case of purchasing at a convenience store or supermarket in a short time after seeing the ad.
    Example 2) For advertising a new apartment. Set to 90 days, due to the high price and long examination period due to the nature of the product.

    ・Conversion window (video):
    Enter the conversion tracking period (number of days starting the video view to the conversion) from 1 to 30 days, with half-width numerals. Default setting is “1.”

    ・Counting options
    Select any of "every" or "one". When selecting "one", you can acquire the number of unique conversions (the number excluding multiple conversions by the same visitor.

    ・Include to conversions
    You can set whether to include the conversions measured by this setting in the “Conversions”.
     “Include”:The number of conversions measured with this setting will be counted to “Conversions”. The counted conversions will be used for optimizing autobidding.
     “Exclude”:The numbers of conversions are counted in the “Conversions (all)” but will not be counted in the “Conversions” item. The counted conversions will not be used for optimizing autobidding.
    Tips
    When selecting “select conversion settings to be used for optimizing by campaign” at ”Conversion action for optimization” of campaign, this setting will not be applied. The conversion setting selected for the campaign or the conversion measured by the conversion group will be counted in “Conversions” and it will be used for optimizing.

    ・Conversion value:
    You can enter a price of the conversion. Up to 10 digits. This is optional.
     - If the price of the conversion is a fixed value:
     By entering a fixed value, it is possible to verify the conversion value in reports and other areas.
     - If the value varies by conversion:
     Enter any amount.
    It becomes possible to measure various values by changing the tag so that the conversion value can be acquired after acquiring the conversion tag. Learn more on "Advanced Settings for Conversion Tag"
     
  6. Click “Create.”
    A conversion tracking tag is created and displayed in the conversion tracking list.
  7. Click “View tag” for the conversion name set on the site.
  8. Copy the required tag from the tag display screen and paste it on the website.
    Install the tag required for conversion tracking in the HTML source on each page of the website. The tags to be installed are as follows.

    ・Site general tag and Complementary feature tag of conversion analytics
    Install the tag displayed by selecting “Install a site general tag and a complementary feature tag of conversion analytics” on each page of the website.
    Install immediately after the start of the <HEAD> tag in the HTML on all pages. Note that site general tags and conversion analytics complementary feature tags are common within the account.
    To learn about Site general tags and Conversion analytics complementary feature tags, refer to the Help below.
     Site general tag
     Complementary feature for conversion analytics


    ・Conversion tracking tag
    Scroll down the tag display screen and copy the conversion tracking tag. Install the tag on pages with conversion tracking, such as “Order completion page” or “Registration completion page.”

    The install location must be after the location installing the site general tag and conversion analytics complementary feature tag. Also, install within tags, or in a location with conversion action timing.


  9. Save the file in which the conversion tracking tag is pasted and upload to the web server.
Note
  • "First setting of conversion tracking for website" is available for users who own "admin" or "edit" access for the account.
    Learn about details on Manage account access
  • Once a conversion tracking tag is installed, a 1x1 pixel transparent gif image will appear on the website. Ensure that its use does not impact the website design.
  • To verify that your conversion tracking tag functions properly, click your ad to check a conversion or wait for the actual conversion. Note that it may take some time for conversion data to appear after installing a conversion tracking tag.


This can also be used in Yahoo! JAPAN Tag Manager. To learn more about the details of Yahoo! JAPAN Tag Manager and how to use it, see the pages below.
Yahoo! JAPAN Tag Manager Official Site (Japanese version)
Manages tags using Yahoo! JAPAN Tag Manager (Japanese version, help category)

<Types of parameters>


The conversion tracking tag contains some parameters.
The values of [yahoo_ydn_conv_io] and [yahoo_ydn_conv_label] are fixed and cannot be changed. Other parameters can be set to any value chosen by the customer. It is not a problem to keep the default setting , but use a new parameters as required.

(1)yahoo_ydn_conv_io
Value unique to the customer’s account. Must not be changed.

(2)yahoo_ydn_conv_label
Item that identifies a tag. Must not be changed.
Note that tags automatically migrated from old format YDN tags (supplied prior to September 2014) will be blank.

(3)yahoo_ydn_conv_transaction_id
Where transaction management numbers are issued dynamically, this value can be set to accurately eliminate duplicate counts where the transaction completion page is reloaded (re-read) multiple times. Also, the count will be accurate even if the same user generates multiple valid conversions.
* Even when this value is not set, a reload by the same user within 5 minutes is not counted as a conversion.
To set a value, enter in a range not exceeding 64 bytes, with no leading or trailing spaces.

(4)yahoo_ydn_conv_value
This is the value per conversion The number input in “Value per conversion” is set during tag setting.