Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Set target list to ad group

After you create “Target list” of “Site retargeting”, you need to set the list to your ad group which is targeting users to display your ads by Site retargeting.

  • You can set one target list for each "allow" and one for "exclude" for one ad group.
  • The identical target list cannot be applied to both “allow” and “exclude”.
Note
For internet users who are in the reach of both “allow” and “exclude” target lists, your ads will not be delivered because the "exclude" target list takes precedence.

There are following two ways to set a target list for an ad group.

Setting a target list by selecting the ad group from “Edit” on the "Site Retargeting Lists" screen
Setting a target list on the ad group creation screen or the ad group setting screen

Tips
Learn more about “Creating target lists.”

 Setting a target list by selecting the ad group from “Edit” on the "Site Retargeting Lists" screen

Steps
  1. Click “Site retargeting” in the side menu (setting items).
  2. Click “Edit.”
  3. Click the campaign where the ad group to set up the target list is added, and click the ad group.
    Tips
    Campaigns and ad groups created in the former Campaign Management Tool are not displayed in the list.
    To edit targeting settings for the ad group, turn off "New platform" in the top right corner of your screen.
  4. Select “allow” or “exclude” for the list to be set from the list of target lists.
    The selected list is displayed in selected lists on the right.
    Tips
    Click “Target list” to add or edit a target list. The "Target lists" screen will be displayed in a new tab, and you can add or edit lists.
  5. Click “Set.”

Setting a target list on the ad group creation screen or the ad group setting screen

Steps
  1. Click “Targeting” > “Site retargeting” on the “Create ad group” screen or the “Edit ad group” screen.
  2. Select “allow” or “exclude” for the list to be set from the list of target lists. The selected list is displayed in selected lists on the right.
    Tips
    Click “Target list” to add or edit a target list. The "Target lists" screen will be displayed in a new tab, and you can add or edit lists.
  3. Click “Create” or “Save”.