Audience lists screen
On the audience list, you can browse site retargeting tags. You can also check and edit the audience lists you created.
View audience list
Descriptions of the "Audience lists" screen.
A: Audience lists
Displays the Audience lists view.
1. Lists for MCC account
You need to set this item when providing audience lists to MCC account.
2. +Create audience list
To create a new audience list, click this button. Learn more about Creating audience list.
3. Audience list name
To edit the name, click the audience list name.
Learn more about Edit or remove audience lists.
- Tips
- When you edit the audience list name only, click the pencil icon to edit. You can mouse-over your pointer on the audience list name to find the pencil icon.
4. List type
The type of the audience list appears.
- Default
- Rule
- Website visitors
- Customer data
- Custom
- Similar
- Combination
Learn more about What is Audience list.
5. Contents
The contents of the audience list appear.
6. Description
The description you entered when you created or edited the audience list appears.
7. Audience source
The type of audience data source used as the base for creating an audience list appears. There are the following types of audience sources.
- Site retargeting tag
- Customer data file
8. User size
The approximate number of unique users included in the audience list. “Less than 1,000” means the visitors were less than 1,000. “0” appears when you just created a list, or when the user size is 0.
- Note
- The user size doesn't indicate the actual number of audiences. It appears for your reference.
- For similar lists: if the base audience list user size of past 28 days is less than 100, a similar audience won't be accumulated. However, if the user's action history that can be analyzed is small, it may not be accumulated even if the user size (reach number) exceeds 100.
9. List status
The setting of the site visit history and information based on app events appears.
Indication of accumulation appears for the default, rule and website visitors lists.
10. Membership duration
The duration of how long a visitor stays on your audience list appears.
- Default, website visitors and rule lists:
The value set for "Membership duration" appears.
Learn more about Reach Status and Duration. - Custom and customer data lists:
The value set for "Valid duration of data connection" appears.
Learn more about Duration of audience list (custom)
11. Scale of similarity
The scale of a similar audience appears from 1 to 10.
Larger values mean more audience sees your ads. However, the audience is less similar to the base audience list.
Smaller values mean less audience sees your ads. However, the audience is more similar to the base audience list.
12. Date & time
Date and time the audience list was created appears.
13. Audience list holder
The account name that owns the audience list appears.
14. Share status
The status of sharing the audience list appears. When you provide an audience list for your MCC account and the MCC account is sharing the list with other accounts, it will be displayed as "Shared".
Learn more details on “Sharing audience list on MCC account”.
15. Linked data
The upload status for linked data appears. For custom, customer data lists, the following status appears.
- Data loaded
- In progress
- File format error
16. Audience list ID
The ID for the audience list appears.
B: Audience source
Audience source view appears.
You can check the site retargeting tag and ID in this audience source view.
View this page in Japanese