Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Audience lists screen

On the audience list, you can browse site retargeting tags. You can also check and edit the audience lists you created.

View audience list

Steps
  1. In the upper right corner of the new campaign management tool, click the tool icon.
  2. Click “Audience lists” under “Common library.”
  3. The audience list appears.

Descriptions of the "Audience lists" screen.

A: Audience lists

Displays the Audience lists view.

1. Lists for MCC account

You need to set this item when providing audience lists to MCC account.

2. +Create audience list

To create a new audience list, click this button. Learn more about Creating audience list.

3. Audience list name

To edit the name, click the audience list name.
Learn more about Edit or remove audience lists. 

Tips
When you edit the audience list name only, click the pencil icon to edit. You can mouse-over your pointer on the audience list name to find the pencil icon.

4. List type

The type of the audience list appears.
  • Default
  • Rule
  • Website visitors
  • Customer data
  • Custom
  • Similar
  • Combination
    Learn more about What is Audience list.

5. Contents

The contents of the audience list appear.

6. Description

The description you entered when you created or edited the audience list appears.

7. Audience source

The type of audience data source used as the base for creating an audience list appears. There are the following types of audience sources.

  • Site retargeting tag
  • Customer data file

8. User size

The approximate number of unique users included in the audience list. “Less than 1,000” means the visitors were less than 1,000. “0” appears when you just created a list, or when the user size is 0.

Note
  • The user size doesn't indicate the actual number of audiences. It appears for your reference. 
  • For similar lists: if the base audience list user size of past 28 days is less than 100, a similar audience won't be accumulated. However, if the user's action history that can be analyzed is small, it may not be accumulated even if the user size (reach number) exceeds 100.

9. List status

The setting of the site visit history and information based on app events appears.
Indication of accumulation appears for the default, rule and website visitors lists.

10. Membership duration

The duration of how long a visitor stays on your audience list appears.

11. Scale of similarity

The scale of a similar audience appears from 1 to 10.
Larger values mean more audience sees your ads. However, the audience is less similar to the base audience list.
Smaller values mean less audience sees your ads. However, the audience is more similar to the base audience list.

12. Date & time

Date and time the audience list was created appears.

13. Audience list holder

The account name that owns the audience list appears.

14. Share status

The status of sharing the audience list appears. When you provide an audience list for your MCC account and the MCC account is sharing the list with other accounts, it will be displayed as "Shared".
Learn more details on “Sharing audience list on MCC account”.

15. Linked data

The upload status for linked data appears. For custom, customer data lists, the following status appears.
  • Data loaded
  • In progress
  • File format error

16. Audience list ID

The ID for the audience list appears.

B: Audience source

Audience source view appears.
You can check the site retargeting tag and ID in this audience source view.

View this page in Japanese