Create performance report and template
You can customize your performance reports by selecting data items as reporting indexes.
- Tips
- Performance data for removed elements (ads, etc.) appears in this report.
- You must have "Admin," "Edit," or "Read-only" access to create the performance report. Learn more about Manage account access.
- You can create a performance report for the past 37 months. However, the data aggregation duration for some items differs, refer to more details on Available reporting duration for each item.
- After October 20, 2021, creating a new template or report including "destination URL" is not available. Selecting "destination URL" from the preset is also unavailable. Already created reports are referable.
Create a new template and performance report
Create a new report using a template
Use predefined report
Available reporting duration for each item
Create a new template and performance report
- You can save your column set as a template.
- You can regularly receive a report created based on the template.
- Up to 30 templates are available.
Create a new template and a report
- Tips
- On October 20, 2021, "final URL" became available on the performance report.
- Selecting both "destination URL" and "final URL" on the single template at the same time is not available.
- When selecting "destination URL" or "final URL" on the template, you can check the following contents.
-Destination URL: Contents that are set to "destination URL" of ads.
-Final URL: Contents that are set to "final URL" and "destination URL" of ads.
Create a new report using a template
The templates you created appear in the "Performance report."
Regardless of the reporting schedule set when creating the template, you can create a report with any timing on the list screen.
Create a report by template
Use predefined report
"Predefined" reports are ready-made reports that have suitable column sets depending on the report. Report types available for the "predefined" features are as follows.
Predefined | Description |
---|---|
Basic report | The basic report contains metrics to check advertising effectiveness such as impressions, clicks, and costs. You can view your data per campaign, ad group, or ad. |
Ad delivery URL report | You can create a report per URL. You can view your data per account, campaign, or ad. On the Display Ads (Auction) account, you can get this report for up to the second level of subdomains and directories. |
Destination URL report | You can create a report per the destination URL of your ad. |
Label report | You can create a report per label of your elements. You can view your data per campaign, ad group, or ad. |
Reach report | You can create a report for reaches (the number of users with measured impressions, viewable impressions, frequency, etc.) You can view your data per campaign, ad group, or ad. |
Follow the steps below to create a template by using the predefined feature.
Available reporting duration for each item
The data aggregation period for some items differs, see the following items and the data aggregation period.
Values
Values | Item |
|
Basic | Impression Share | The data after March 1, 2020 is available. |
Lost impression share (budget) | ||
Lost impression share (rank) | ||
Reaches | Reaches (Viewable impressions) | The data after September 1, 2019 is available. |
Average frequency (Viewable impressions) | ||
Reaches (Measured impressions) | The data after June 23, 2021 is available. | |
Average frequency (Measured impressions) |
Settings
When you include the following items to your report, the available reporting duration for value items are as follows.
Settings | Item | Description |
Basic | Audience category name | The data after July 15, 2019 is available. |
Audience category type | ||
Audience list name | The data after February 24, 2021 is available. | |
Audience list ID | ||
Audience list type | ||
Placement list name | ||
Placement List ID | ||
Search Keyword list name | ||
Search Keyword List ID | ||
Content keyword list name | The data after July 29, 2021 is available. | |
Content keyword list ID | ||
Conversion group name | The data after September 1, 2021 is available. | |
Conversion group ID |