Yahoo! JAPAN Ads With the Display Ads Campaign Management Tool, campaigns are created according to ad goal.
* The campaign goals "Item list promotion" and "Brand awareness" are available only for limited advertisers. It can be used by advertisers who can select those types of goals on the screen of selecting campaign goals.
About “campaign goals”


With Yahoo! JAPAN Ads Display Ads (Auction), you can create campaigns that are optimized according to the ad goal, such as video views or website traffic. Delivery of the created campaign is optimized according to the goal.

Below are the types of campaign goals.
Campaign goals
*The available campaign goals vary depending on the account you are using.




Goal
Optimization
Bid strategy
Bidding option
Ad type




Website traffic
Optimized delivery for maximum web traffic (number of ad clicks)
Manual bidding (Specific maximum bid)
Cost per click

(CPC)


	
Text
	
Banner (image/video)
	
Responsive (image/video)




Video views
Optimized delivery for maximum video views
Manual bidding (Specific maximum bid)
Cost per view

(CPV)

*Charged with 10 seconds of video viewing (videos shorter than 10 seconds will be charged for completed video views)


	
Banner (video)
	
Responsive (video)




App promotion
Optimized delivery for maximum number of conversions


	
Manual bidding (Specific maximum bid)
	
Auto bidding ( Specific target CPA)


Cost per click

(CPC)


	
Text
	
Banner (image)
	
Responsive (image/video)




Conversions
Optimized delivery for maximum number of conversions


	
Manual bidding (Specific maximum bid)
	
Auto bidding ( Specific target CPA)


Cost per click (CPC)


	
Text
	
Banner (image/video)
	
Responsive (image/video)




Item list promotion
Optimized ad creative and delivery for maximum number of conversions

Requires Dynamic Ads for Display item list (*1)


	
Manual bidding (Specific maximum bid)
	
Auto bidding ( Specific target CPA)


Cost per click (CPC)
Dynamic display


Brand awareness (*2)
Optimize ad delivery for maximum number of vCPM


	
Manual bidding (Specific maximum bid)



Viewable CPM (vCPM)



	
Banner (image/video)






(*1) Learn more about Dynamic Ads for Display at “Dynamic Ads for Display” and about item lists at “Create Item list file (Dynamic Ads for Display)” on the YDN Help page. Learn more about the steps for creating campaigns at “Create a campaign.”
(*2) Smartphone Brand Panel placement (for web) and Smartphone Yahoo! JAPAN News Prime Cover (for web) are be available at starting ad delivery with the campaign goal "Brand awareness" as of August 2020.

Tips
In some smartphone apps provided by Yahoo! JAPAN, the video view screen that is displayed by tapping the video posted on the timeline may be "display of the video and the landing page in the upper and lower two layers". In that case, the landing page of the ad is displayed when the video view screen is displayed, so it is counted as "click occurred.”



< Screen image : display of the video and the landing page in the upper and lower two layers >



* Screen images are for illustration purpose only. Actual screens may differ.


Note

If both of the following conditions are true and you set up auto bidding, the only conversion that will be optimized is conversions via click (the metric is "Conversions (via click)") only.

Conversions via video view is out of optimization scope.

	
Campaign goal is “App promotion” or “Conversion”
	
Delivering ads of “Banner (video)” or “Responsive (video)”

See the following page for details of conversion related metrics.

Tracking conversions after video view



Tip for selecting campaign goal
The campaign goal you should select differs depending on the goal of ad placement. If you’re unsure of which one to select, refer to the flow chart below.


Scenario 1
You want to deliver video ads to various devices and spots to gain more conversions.

->Select “Conversion” as the campaign goal and “Responsive (video)” or “Banner (video)” for the ad type.


Tips
With Display Ads (Auction), you can put videos in ads even if you select a campaign goal other than “video views.”




Scenario 2
You want to deliver ads on the Yahoo! JAPAN top page to increase visitors to your site.

->Select “website traffic” as the campaign goal.

Display Ads (Auction) is set up to deliver ads to maximize the number of actions according to the goal, so ad delivery is not limited to the top page of Yahoo! JAPAN.


Tips
Use the Placement Targeting functionality if you want to deliver ads to a specific place. Learn more at “Placement targeting” (Help - Japanese version)