Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Create campaigns by goal

Yahoo! JAPAN Ads With the Display Ads Campaign Management Tool, campaigns are created according to ad goal.

* The campaign goals "Item list promotion" and "Brand awareness" are available only for limited advertisers. It can be used by advertisers who can select those types of goals on the screen of selecting campaign goals.

About "campaign goals"
Tip for selecting campaign goal

About “campaign goals”


With Yahoo! JAPAN Ads Display Ads (Auction), you can create campaigns that are optimized according to the ad goal, such as video views or website traffic. Delivery of the created campaign is optimized according to the goal.
Below are the types of campaign goals.

Campaign goals

*The available campaign goals vary depending on the account you are using.

GoalOptimizationBid strategy (*1)Bidding optionAd type
Website trafficOptimized delivery for maximum web traffic (number of ad clicks)
  • Manual bidding
  • Auto bidding (Maximize clicks)
Cost per click
(CPC)
  • Text
  • Banner (image/video)
  • Responsive (image/video)
  • Carousel
Video viewsOptimized delivery for maximum video views
  • Manual bidding
  • Auto bidding (Maximize video view)
Cost per view
(CPV)
*Charged with 10 seconds of video viewing (videos shorter than 10 seconds will be charged for completed video views)
  • Banner (video)
  • Responsive (video)
App promotionOptimized delivery for maximum number of conversions
  • Manual bidding
  • Auto bidding (Target CPA, Maximize conversions)
Cost per click
(CPC)
  • Text
  • Banner (image)
  • Responsive (image/video)
  • Carousel
ConversionsOptimized delivery for maximum number of conversions
  • Manual bidding
  • Auto bidding (Target CPA, Maximize conversions)
Cost per click (CPC)
  • Text
  • Banner (image/video)
  • Responsive (image/video)
  • Carousel
Item list promotionOptimized ad creative and delivery for maximum number of conversions
Requires Dynamic Ads for Display item list (*1)
  • Manual bidding
  • Auto bidding (Target CPA, Maximize conversions)
Cost per click (CPC)Dynamic display
Brand awareness (*2)Optimize ad delivery for maximum number of vCPM
  • Manual bidding

Viewable CPM (vCPM)

  • Banner (image/video)

(*1) Learn more details of the bid strategy on "About Bid strategy"
(*2) Smartphone Brand Panel placement and Smartphone Yahoo! JAPAN News Prime Cover are be available at starting ad delivery with the campaign goal "Brand awareness" as of July 2021.

Tip for selecting campaign goal

The campaign goal you should select differs depending on the goal of ad placement. If you’re unsure of which one to select, refer to the flow chart below.

Scenario 1
You want to deliver video ads to various devices and spots to gain more conversions.
->Select “Conversion” as the campaign goal and “Responsive (video)” or “Banner (video)” for the ad type.
Tips
With Display Ads (Auction), you can put videos in ads even if you select a campaign goal other than “video views.”
Scenario 2
You want to deliver ads on the Yahoo! JAPAN top page to increase visitors to your site.
->Select “website traffic” as the campaign goal.
Display Ads (Auction) is set up to deliver ads to maximize the number of actions according to the goal, so ad delivery is not limited to the top page of Yahoo! JAPAN.
Tips
Use the Placement Targeting functionality if you want to deliver ads to a specific place. Learn more at “Placement targeting