“MCC (my client center) account” handles multiple accounts of Search Ads and Display Ads. You can expect more efficient and simple account management by using MCC accounts.
Example: When Agency A creates an MCC account
The best practices of using_MCC accounts are the following cases:
	
You want to handle multiple accounts.
	
You want to_share audience lists and reports across accounts for Display Ads.
Learn more about MCC accounts in the following sections:
Advantages
Creating MCC account and associating to multiple accounts
Advantages
1. Effectively manage your accounts
2. Simplify access management
3. Share the audience list across accounts
4. Report across accounts

1. Effectively manage your accounts
The “Account list” in the Campaign Management Tool shows all accounts, but you need to manage them one by one. Using MCC accounts, you can manage multiple accounts in a single location, saving you time managing your accounts. Additionally, you can associate other companies' accounts with your MCC account.
You can view the accounts associated in the Campaign Management Tool.

2. Simplify access management
An MCC account makes access simple and helps you manage tool users.
Example using MCC account
	
Give “Edit” access to tool users of the MCC account: They can add and update ads, etc. in the accounts under the MCC account.
	
Give  “Admin” access to tool users of the MCC account: They can make payments, etc. without having "Tool access permission."
Learn more about access on the following documents:
Manage account access 
About MCC accounts and available actions for each ad account (PDF)
3. Share the audience list across accounts
You can share your target list across ad accounts associated with your MCC account for Display Ads.
Learn more about Sharing target list on MCC account.
4. Report across accounts
Using MCC accounts lets you view the following reports across accounts for Display Ads (up to three accounts):
	
Cross-campaign reach report
You can view unique users that overlap in metrics such as viewable impressions, clicks, and conversions.
	
Conversion path report
You can view the user's actions on the ad that led to the conversion of the ad account.
Learn more about each report:
Specify multiple accounts to display a Cross-campaign Reach report
Specify multiple accounts to display a Conversion Path report
Start using MCC account
First, create an MCC account. Learn more about Create MCC account.

Next, associate the MCC account you created with an existing account.
There are two methods depending on the status of your account.
Associate existing accounts
Associate new accounts
Associate new accounts
Associate the MCC account you created to the existing account (account link).
Request an account link to an existing account from the MCC account.
Request account link
A user who has admin access to the existing account receives the request.
A user who received the request accepts or revokes the request of the account link. When the request is accepted, the account link completes.
Accept or revoke account-link request
Associate new accounts
From the MCC account's management page, you can create a new account-linked account.
You don't need to request or accept account-links. See the following page for details.
Create new account-linked accounts
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